Once upon a time, there was a startup called QuickPivot that prided itself on adapting to the market. It started as an AI-driven grocery delivery app. Then it pivoted to AI-driven fashion recommendations. Then it pivoted to AI-generated poetry. Then it pivoted to AI-powered animal therapy.
Investors grew concerned. 'Where is this going?' they asked. QuickPivot's founder, sipping an oat milk latte in the company's minimalist space, replied, 'It's all connected.'
The board finally staged an intervention. 'You need a business model.' The founder smiled. 'We already pivoted to that last week! It's called 'PaaS', Pivot- as-a-Service.' QuickPivot got a billion-dollar valuation overnight.
Free Trial Trap
A business professor explains market strategies to his students, 'Companies don't sell products any more. They sell subscriptions. You don't buy software - you rent it. You don't buy music - you lease it. Even your coffee machine needs a monthly fee. And the trick is simple: offer a free trial, then make cancelling impossible.'
A student raises her hand. 'But that sounds unethical.'
The professor smirks and clicks his laser pointer. The slide reads: Why ethics is just another subscription model.
Investors grew concerned. 'Where is this going?' they asked. QuickPivot's founder, sipping an oat milk latte in the company's minimalist space, replied, 'It's all connected.'
The board finally staged an intervention. 'You need a business model.' The founder smiled. 'We already pivoted to that last week! It's called 'PaaS', Pivot- as-a-Service.' QuickPivot got a billion-dollar valuation overnight.
Free Trial Trap
A business professor explains market strategies to his students, 'Companies don't sell products any more. They sell subscriptions. You don't buy software - you rent it. You don't buy music - you lease it. Even your coffee machine needs a monthly fee. And the trick is simple: offer a free trial, then make cancelling impossible.'
A student raises her hand. 'But that sounds unethical.'
The professor smirks and clicks his laser pointer. The slide reads: Why ethics is just another subscription model.