According to the Indian Market Research Bureau (IMRB), almost 73 percent of Indian diets are protein deficient. In such a scenario, Instamart, India’s pioneering quick commerce platform, launched a dedicated protein section on its app, reinforcing its commitment to helping health-conscious consumers make smarter food choices.



Coinciding with the launch, health and nutrition advocate Revant Himatsingka, better known as “Food Pharmer,” revealed that Only What’s Needed (OWN) is now available for delivery in just 10 minutes via Instamart.



With a growing consumer focus on protein-rich diets, the platform has launched a dedicated “Protein” category, featuring trusted brands like Only What’s Needed to help users easily find options that suit their goals without having to spend time decoding complex nutrition labels.



Born out of Revant’s mission to expose misleading food labels and the Indian public wanting transparent and trustworthy alternatives, Only What’s Needed is a platform where clean food is built with the public. The first product, Only What’s Needed whey protein , delivers a high-quality protein made with just 4 ingredients and is designed to be super light and easy to digest. Every batch undergoes 7 rigorous tests to ensure safety and nutrition label accuracy. Only What’s Needed has already captured attention as a disruptor in the crowded protein space, with a growing fan base seeking straightforward and trustworthy nutrition.






Taking to LinkedIn, Phani Kishan Addepalli - Co-Founder and CGO, Swiggy said, “Anyone who follows Revant Himatsingka (Food Pharmer) knows how fiercely he protects consumer trust - no middlemen, no shortcuts, no compromises. Which is why this partnership means a lot! Only What's Needed (OWN) is now live on Instamart, marking the first time it’s available on a quick commerce platform. It took time, transparency, and alignment on one shared goal, making protein more accessible to India, without diluting what makes the brand special. Convenience got us here. Trust will take us further.”