(By Mr. Pravin Bera)

Winter’s dropping temperatures can affect how smoothly makeup sits on the skin. Even the best foundation can look patchy or dull in dry air or low humidity. With serum-skin makeup emerging as a new beauty trend, a perfect winter base is no longer a struggle. It combines makeup and skin care to give you a natural, glowing finish that looks and feels great.

What Serum-Skin Makeup Really Means

Serum-skin makeup focuses on giving priority to healthy skin. Instead of using thick primers and heavy foundations, the skin is prepared with hydrating serums that act as the base. This approach enhances texture, adds brightness, and helps makeup stay smooth throughout the day. It reflects a growing preference for products that offer both cosmetic and skincare benefits.

The Power Ingredients Behind The Trend

Most routines begin with a serum that hydrates and brightens the skin, often containing Vitamin C or a ceramide complex. These ingredients strengthen the skin barrier and add a natural glow. During winter, a ceramide or rice water serum helps retain moisture and prevents makeup from clinging to dry areas. Applying it before makeup keeps the skin smooth, fresh, and healthy.

Building The Perfect Winter Base

Next are lightweight moisturizers and day creams powered with SPF 30 protection. They help prevent sun damage and keep your skin feeling smooth. Once the skin is properly prepped, tinted moisturizers or BB creams mix in perfectly, giving the skin a sheer coverage that makes it look healthier. The goal is to embrace your real skin.

How Korean Beauty Set The Tone

Korean beauty brands have been leading the way in this movement by making products that multitask. Their gel creams, hydrating serums, and jelly sheet masks work together to help your skin glow beautifully, reducing the need for heavy makeup. The results are simply flawless and radiant with a touch of creamy blush, a hint of gloss, softly defined brows

Serum-rich skin trend perfectly blends hydration, comfort and that soft radiance without piling on a lot of products. It embraces a consistent skin-care routine in this harsh weather. With this , the trend has become a celebration of glow, softness and confidence, where skincare and winter glam work in harmony.

Mr. Pravin Bera is the Co-Founder of Dr .Rashel