Dream11 is recasting itself as a “second-screen sports platform”, moving beyond its fantasy-gaming roots as it looks to tie itself more closely to live broadcasts.
The move comes on the back of a nationwide ban on real-money gaming announced by the central government in August, which erased 95% of the company’s revenue and 100% of its profits.
The company, which says it has more than 250 million users, is rolling out a product built around creator-led watch-alongs, real-time reactions and chat, and free fantasy games.
Also Read: Dream Sports CEO Harsh Jain: Won’t legally challenge real-money gaming ban by Indian govt
The new offering is built on the lines of streaming platform Twitch, which was acquired by Amazon in 2014 for almost $1 billion.
The shift puts Dream11 in the broader sports-entertainment bucket, where platforms are trying to own the parallel conversation happening outside the TV feed. The company is also courting independent creators, who can host their own live match streams and build communities around specific teams or leagues.
The move comes on the back of a nationwide ban on real-money gaming announced by the central government in August, which erased 95% of the company’s revenue and 100% of its profits.
The company, which says it has more than 250 million users, is rolling out a product built around creator-led watch-alongs, real-time reactions and chat, and free fantasy games.
Also Read: Dream Sports CEO Harsh Jain: Won’t legally challenge real-money gaming ban by Indian govt
The new offering is built on the lines of streaming platform Twitch, which was acquired by Amazon in 2014 for almost $1 billion.
The shift puts Dream11 in the broader sports-entertainment bucket, where platforms are trying to own the parallel conversation happening outside the TV feed. The company is also courting independent creators, who can host their own live match streams and build communities around specific teams or leagues.