Mumbai: TENxYOU today announced the cricket jersey sponsorship for the top eight teams competing in the prestigious Harris Shield tournament. The partnership underscores TENxYOU’s commitment to nurturing grassroots cricket talent and supporting the next generation of champions.

This is the 129th year of the Harris Shield, one of the oldest school-level cricket tournaments in India. The tournament has been an important starting point for many cricketing legends. Over the years, the tournament has produced many world class cricketers including Sachin Tendulkar, Vinod Kambli, Wasim Jaffer and Rohit Sharma. Known for its rich heritage and competitive spirit, the tournament continues to play an important role in shaping the careers of India’s best players. With hundreds of schools participating each year, the Harris Shield is not just a competition—it’s a tradition that celebrates talent, perseverance, and the spirit of cricket.

Speaking on the occasion, cricket icon Sachin Tendulkar, Co-Founder and Chief Inspiration Officer of TENxYOU said, “Harris Shield holds a very special place in my heart. Those matches taught me discipline, teamwork and resilience—qualities that have stayed with me throughout my career. Supporting this tournament will give young players the same platform that shaped my journey.”

Karthik Gurumurthy, CEO and Co-Founder, TENxYOU added, “At TENxYOU, we believe in identifying young talent at an early age and providing them with everything they need to build a bright future—a future where India never stops playing. This sponsorship is more than just providing jerseys. It is about empowering young players, encouraging their dreams and creating a strong foundation for Indian cricket.”

In the future also TENxYOU plans to further expand its involvement at the grassroots level by providing the best equipment and resources to the players to excel. Offering everything from high-quality sports kit to advanced training facilities, the brand aims to ensure that every aspiring cricketer, regardless of their background, has the opportunity to make a future. The concept of TENxYOU is to create a sports ecosystem where talent gets a chance and India continues to produce champions who inspire the world. By investing in school-level competitions such as the Harris Shield, TENxYOU is laying the foundation for a future where cricket remains a source of pride and excitement for generations to come.

Such collaborations illustrate TENxYOU’s holistic approach to a better future for athletes—bringing together performance, comfort and science-based innovation. Using TENxYOU’s exclusive biomechanics technology called Insight, the brand has created arch-fitted insoles. These insoles are designed to increase player comfort, reduce the risk of injury and support the physical development of young cricketers.