Meesho: Due to their double-digit premium on the unofficial gray market, shares of the e-commerce company Meesho are expected to make a strong launch on the stock markets on Wednesday. Platforms that monitor grey market premiums indicate that Meesho’s shares were up 32–35% prior to listing.

Primary market investors showed a great deal of interest in the SoftBank-backed company’s Rs 5,421-crore initial public offering (IPO), as the issue was subscribed 79.02 times on the last day of bidding. Anchor investors contributed little more than Rs 2,439 crore to the firm.

Meesho’s initial public offering (IPO) was priced between Rs 105 and Rs 111 per share, putting the company’s valuation at the top of the pricing range at Rs 50,096 crore.

The issue was given a buy rating by the majority of experts, which increased confidence in it. Traditional e-commerce businesses find it challenging to match Meesho’s structural moat, which is created by its emphasis on frequency and affordability. Given that the values seem acceptable at 4.5x Price/Sales (Q2FY26 annualized & diluted) in comparison to other e-commerce businesses (average 7x P/S), Motilal Oswal Financial Services advised investors to “Subscribe” to the issue.

According to Narendra Solanki, Head of Fundamental Research-Investment Services at Anand Rathi Shares & Stock Brokers, cost control and effective marketing would be key factors in Meesho’s success. Investors who obtained allotments were urged by him to keep the remaining shares for the long term and record partial profits upon listing.