Stacey Solomon has debuted a brand new hair colour, and it’s causing quite the stir. The mum-of-five swapped her signature bright blonde for a deeper, richer shade experts are calling ‘chocolate blonde’, and the colour shift has genuinely given her a whole new look.

Stacey unveiled the transformation on Instagram after a rare few hours to herself at the salon, and fans immediately flooded the comments with praise. One wrote: “I love it, it’s given you a new glow,” while another added: “That colour is stunning.” A third follower summed up the general consensus perfectly: “Oh I see the change- it’s darker and I really love it, it really suits you.”

The transformation isn’t drastic, but it instantly lifts the complexion and adds warmth at a time of year when most of us are feeling a bit washed out. Stacey even joked on an Instagram story about the subtle-but-noticeable shift, saying husband Joe Swash didn’t even spot the change. A follower shared this sentiment, writing: “Men eh? I went out blonde and came back a redhead and my husband didn’t notice even when the kids gave him clues. Yours looks lovely.” Relatable doesn’t even begin to cover it.

READ MORE: GMB’s Charlotte Hawkins wows in Christmas party-ready dress that’s under £50

So what makes Stacey’s new shade work so well? According to Siobhan Haug, colour specialist and co-founder of Haug London Haus, the richness comes from how the tones have been blended. “Stacey’s colour has a warm sheen, not too ashy. It’s a chocolate blonde,” she explains. “Mahogany, gold and violet tones combined give that warmth without a copper tinge.” In other words, it’s a multi-dimensional approach that avoids the flatness that winter blondes can sometimes fall into.

Siobhan adds that the colourist has leaned into Stacey’s natural warmth rather than tried to cool everything down. “It’s nice to lean into the warmth and not fight it because that’s what’s given the rich base colour– it’s not flat.”

The result is glossy, lifted and incredibly flattering, especially for the winter months when softer, deeper blondes tend to look more natural against paler skin tones. Chocolate blonde is also lower-maintenance than brighter balayage or icy highlights, which might explain why so many people are bookmarking Stacey’s new look as inspo for their next appointment.

Stacey rounded off her reveal by laughing about how much she loves a hair transformation: “It’s still me, just a little extra,” she joked. Fans clearly agree, with many saying the colour brightens her face and gives her that fresh, post-salon glow we’d all like to bottle. If you’ve been tempted to go a bit warmer for winter, Stacey’s chocolate-blonde moment might be the perfect nudge.