Brits' top holiday gaffes include suffering lobster red sunburn, purchasing something they couldn't bring home and missing their flight, according to a poll. The survey of 2,000 holidaymakers revealed that a whopping 86% have experienced some sort of mishap while on holiday. With 11% admitting to making at least one blunder during most or all their trips abroad.
Getting utterly lost while exploring (24%) or spilling a drink all over themselves (or an unsuspecting stranger) (14%) also made the list of cringe-worthy incidents. The study was commissioned by ibis to promote the launch of its new social media mini series, the Go Getters.
Jean-Yves Minet, global brand president of ibis, said: "Everyone travels differently. Some people prepare for every possibility, and others prefer to go with the flow – but no matter your style, the odd mishap is part of the experience and the story you tell when you get home."
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"We focus on making travel feel simple and stress-free, whether you're the spontaneous type, or somewhere in the middle," he added.
"What matters most is feeling confident on the move and being able to enjoy the journey, even when it does not quite go to plan. Sometimes the magic is in the mayhem – it certainly makes for the best story."
When a holiday blunder strikes, 44% try to fix it, while 22% said they would laugh it off straight away. But although 56% think a few travel dramas are all part of the adventure, 77% believe they are pretty good at planning to avoid them in the first place.
Purchasing travel insurance, triple checking their passport is there, and continually slapping on sun cream were amongst the key tricks to avoid disaster. This was followed by double checking the locks and keys, packing a first aid kit and keeping a watchful eye on the weather forecast.
The research, carried out via OnePoll, also revealed 31% want to travel more in 2026 than they did this year, with 35% claiming the experience is more important than just ticking somewhere off their list.
When it comes to planning these trips, they prioritise location (61%), as well as price (59%) and reviews (44%). Whilst 64% think the key to affordable travel means getting the best value for money and smart planning and budgeting (40%).
Jean-Yves added: "Everyone has had a moment on holiday that didn't quite go to plan. These findings show just how common they are, and how quickly most people turn them into moments of connection, laughter and shared stories."
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