Following your grand opening in April, what steps have you taken to scale up both production and staffing at Lego Manufacturing Vietnam?

The grand opening of our factory in Ho Chi Minh City in April marked more than the start of production; it marked the beginning of a long-term journey for the Lego Group in Vietnam and Asia. Since then, our focus has been on building the capability and confidence of our teams to run the site independently.

From the early stages, we brought in 140 experienced trainers from across the Lego Group’s global network to build the capabilities of our local teams. Since the grand opening, operations at Lego Manufacturing Vietnam have been fully run by local colleagues, with continued support focused on knowledge transfer and long-term capability building. By the end of 2025, our workforce will have grown to more than 800 colleagues and will continue to expand, creating thousands of future opportunities in engineering, technology, and logistics.

This year also saw another important step with the opening of our Regional Distribution Center in Dong Nai. Together with the factory, the RDC strengthens our long-term growth by enabling a more agile and responsive supply chain in the region.

Lego Manufacturing Vietnam received Great Place to Work certification for 2025-2026. Photo courtesy of Lego Manufacturing Vietnam

The Lego Group is globally known for its workplace culture. How are these values being reflected at Lego Manufacturing Vietnam?

At the Lego Group, culture begins on day one. Every colleague, anywhere in the world, starts their journey with the same onboarding courses. This ensures a shared foundation while still allowing local identity to develop naturally.

This can be seen clearly in Vietnam. Play Day is one example of a global tradition in which more than 31,000 colleagues step away from work for a day to play together. This year, over 700 colleagues at Lego Manufacturing Vietnam took part, connecting with a practice shared across the group.

Culture is also shaped through the way we work. Diversity and inclusion are core principles, and at Lego Manufacturing Vietnam, teams include colleagues of different nationalities and backgrounds. In some production areas, we pair one leader with extensive Lego experience with one Vietnamese leader who brings strong manufacturing expertise. This approach helps accelerate ramp-up while combining global leadership practices with local knowledge.

Open conversations through campfires, town halls, and leadership dialogues further reinforce trust and shared values. In July this year, we were certified as a Great Place to Work for 2025-2026, reflecting the environment our colleagues are helping to build.

The factory welcomes schoolchildren to experience the magic of Lego production firsthand. Photo courtesy of Lego Manufacturing Vietnam

How would you describe the workplace environment at Lego Manufacturing Vietnam?

People are central to everything we do. In Vietnam, where all colleagues work in a factory environment, our priority is to create workplaces that are safe, healthy, and respectful.

Lego Manufacturing Vietnam is the group’s first Future Factory Workplace, a concept designed to be inclusive and engaging. The site includes green and healthy work environments, play areas, prayer and lactation rooms, wellbeing spaces, indoor and outdoor break areas, and full wheelchair accessibility. These elements are integrated into the design rather than added later.

The factory is also more than a production site. It is a place where the Lego Group’s vision of learning through play is brought to life. Through the Local Community Engagement programme, schoolchildren are welcomed to visit the factory and learn about Lego production. For colleagues, these visits reinforce the purpose behind their work. For children, the factory serves as a hands-on learning environment.

12,400 rooftop solar panels are already installed at the site. Photo courtesy of Lego Manufacturing Vietnam

Sustainability is a core pillar of the Lego Group’s global strategy. How are these commitments being implemented in Vietnam?

I am very proud of the sustainability progress in Vietnam, which strengthens our local impact while supporting our global objectives. At the time of the grand opening, the factory was the most sustainably designed and constructed facility in the Lego Group worldwide.

Lego Manufacturing Vietnam has received both LEED Platinum and LEED Gold certifications across the campus. By 2027, the factory is expected to operate on 100% renewable energy. This will be supported by 12,400 rooftop solar panels already installed, alongside an energy centre being developed in collaboration with Vietnam–Singapore Industrial Park. Additional off-site power purchase agreements are also being progressed to secure the remaining renewable energy capacity needed.