Instagram 5 Hashtag Rules: Instagram This news is very important for users and content creators. If you also regularly upload posts and reels on Instagram, then now one small mistake can cost you heavily on your reach and views. Instagram has made a major change in the rules to sharing content and has limited the use of hashtags. Now the era of using as many hashtags as one wants is about to end, because the platform has introduced the ‘Rule of 5’ Has been implemented.

What is Instagram’s new ‘Rule of 5’?

Meta-owned Instagram has implemented a new rule regarding post and video uploads. Under this, now any user or creator can use only 5 hashtags in one post or reel. This means that now it will not be allowed to put long hashtag lists below the post. If a user does not follow this rule, the performance and views of his post can be directly affected.

Instagram chief Adam Mosseri announces

Giving information about this change, Instagram head Adam Mosseri said that the platform is now limiting only 5 hashtags in a post or reel. This decision has been taken almost a month after removing the follow hashtag feature. The company believes that this will improve the quality of content and users will get a cleaner experience.

Why was this tough decision taken?

Instagram was struggling with the problem of Hashtag Stuffing for a long time. Many users, just to get views and go viral, used to add such hashtags which had nothing to do with the post. This was not only increasing spam, but also worsening the user experience of the platform. Instagram says that this new rule has been brought to reduce spam and deliver the right content to the right audience.

Stay away from generic hashtags

Instagram has also made it clear that using common and generic hashtags like #reels or #explore does not increase the reach of your post. In fact, in many cases, it can further weaken the performance of your post.

Adam Mosseri’s honest advice

Adam Mosseri, clearing the misconceptions of creators on the Instagram Advice channel, said that hashtags only help in search, not increase reach. He advised creators to create content that their audience would like instead of running behind the algorithm. It has also been warned that if you use more than 5 hashtags, your reach may drop rapidly.