The Golden Globes are known for unforgettable fashion, iconic beauty moments, and surprise celebrity reveals, and this year, Kylie Jenner has managed to deliver all three in one.

While the red carpet was full of statement gowns and glowing complexions, Kylie quietly stole the spotlight by debuting what may be her 'sexiest' perfume yet.

Never one to miss a marketing moment, the beauty icon teased the new scent alongside her appearance at the award show with beau Timothée Chalamet, instantly sparking buzz across social media.

The fragrance, Cosmic Intense, is a new addition to Kylie's bestselling Cosmic fragrance line. It has been described as sultry, warm, and available in time for Valentine's Day. The scent will officially launch on the Kylie Cosmetics website on January 21st and will be available in other retailers on January 25th.

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Already in the lineup is the OG fragrance Cosmic by Kylie Jenner (£57), a vanilla-based gourmand scent with additional notes of amber, blood orange and star jasmine.

Speaking about the original Cosmic fragrance, Kylie said: “I wanted to create something that was truly unique to me in every aspect, from the scent to the bottle, and a fragrance that people have never smelled before but that feels immediately comforting and delicious".

Following the success of the perfume, Kylie later launched Cosmic 2.0, which featured a fruitier, spicier and bolder smell than the original. Plus, the bottle came in a chic metallic chrome, which is very fitting for Kylie's brand.

Now, Cosmic Intense, housed in a vibrant red bottle, brings a sexier, gourmand take on the original Cosmic, and fans can't wait to try it out.

Kylie wasn't the only celeb to plug her own brand at the show. Ariana Grande opted for a full makeup look brand, using the r.e.m. beauty Sweetener Foundation (£29) as the base of her look. While Selena Gomez opted for Rare Beauty's Positive Light Tinted Moisturiser (£29), a complexion product from her billion-dollar beauty brand.

However, with the world already obsessed with everything she wears, posts and promotes, Kylie's latest move proves yet again that when it comes to launching a product, nobody does it quite like her.