The thought of the BBC losing the rights to Wimbledon should send shivers down the spine of the public broadcaster. Because the most famous tennis tournament in the world has become part of the BBC's DNA. It turned the likes of Dan Maskell and Sue Barker into sporting institutions. But perhaps this has become part of the problem.

The sporting world is like life itself. It moves at a fast pace and demands a modern and varied approach. The Beeb has found this to its cost in the past, having lost the rights to host other sporting events such as the Open Championship, former Five Nations, Commonwealth Games and now the Boat Race. But Wimbledon remains the jewel in the Beeb's crown. And now the broadcaster has to sparkle, to prove to the All England Club that the historic partnership should continue past 2027.

A challenge which involves imagination, foresight and innovation when it comes to the coverage of the tournament. If BBC director of sport Alex Kay-Jelski thought 'Match of the Day' needed revamping, he should be under no illusions that Wimbledon coverage needs a huge overhaul.

The likes of Sky and TNT have stolen a march when it comes to other sporting events, not to mention different tennis Grand Slams. TNT made a complete hash of covering the recent Ashes, it has to be said. But nevertheless, the competition has never been as fierce.

Wimbledon remains as English as a sporting venue could be, while the tradition of those taking part having to wear all white makes it unique. But the Beeb doesn't have to fall in line with such obsessions with dated traditions. Some of those still fronting the Wimbledon coverage include Andrew Castle, John Lloyd, Tim Henman, Samantha Smith and Mark Petchey.

With respect to Castle, Lloyd, Henman and Smith, none of these came close to winning one of their sport's greatest prizes. Henman, who reached the semi-finals at SW19, swans around the place wearing his All England Club official tie and blazer. He's part of the furniture, but now resembles some sort of antique.

Wimbledon appeals to millions of tennis fans around the globe. The Brits know who Henman is, but do those in America or the Far East give a hoot about listening to Henman's opinions? No chance.

Castle, meanwhile, has survived regular calls to be axed from the coverage. When Castle, who reached the giddy heights of Wimbledon's second round twice, during a purple patch in 1986 and 1987, took lead commentary for last summer's men's singles final, viewers were outraged. His attitude and style has been questioned.

One person took to social media to state Castle's voice was making his "ears bleed". The bottom line is that, with the exception of John McEnroe and Pat Cash, the Beeb lacks genuine kudos when it comes to its commentators, pundits and summarisers. The obvious thing to do would be for the Beeb to go all-out to get former champion Andy Murray involved. The bloke has earned people's ultimate respect.

While the likes of Roger Federer and Rafael Nadal are also in retirement and twiddling their thumbs. It should feel like an open goal to the Beeb. A golden chance to sprinkle some genuine stardust on its coverage - not to mention impress those in charge of the All England Club.

And while we're at it, how about license fee payers being able to watch games from different angles, on a multi-screen format? Change is good. This is a modern world we live in. And the Beeb needs to keep up.