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Photograph by ET’s Narasimha Murthy in Bengaluru
Responding to a stock market notice from stock exchanges after news reports stated that quick commerce platforms will discontinue 10-minute delivery promise, Eternal said there was no change to Blinkit’s business model which could have a material impact on the company.
“Specifically with respect to our quick commerce business Blinkit, there is no change in business model that could have any material impact on the company,” Eternal said in a regulatory filing on Tuesday.
The clarification followed media reports saying that Eternal and Swiggy’s stock had moved sharply in afternoon trade, which the company denied. “We would like to bring to your notice that there has been no sharp movement in the share price of Eternal,” it added.
Earlier on Tuesday, labour and employment minister Mansukh Mandavia asked quick commerce companies to drop “10-minute delivery” promises from their branding and advertising, saying such claims put undue pressure on delivery workers and could compromise their safety, according to people familiar with the matter.
Quick commerce platforms such as Blinkit, Zepto and Swiggy Instamart assured the government that they would remove 10-minute delivery pledges from their platforms after being asked to avoid such commitments.
Also Read: Gig workers' strike revives debate on 10-minute delivery
The Centre’s intervention follows nationwide strikes by gig worker unions on December 25 and December 31—among the busiest days for quick commerce platforms—demanding that 10-minute delivery options be scrapped and earlier payout structures restored. Worker unions have argued that aggressive delivery timelines undermine safety and, in some cases, have led to accidents and fatalities.
Following the backlash, Blinkit has begun displaying the distance of the nearest dark store to customers on its app, a move aimed at adding greater transparency around delivery timelines.
Also Read: Gig workers' strike: Zomato CEO Deepinder Goyal defends 10-minute deliveries
Earlier, Eternal founder Deepinder Goyal had posted on X about the debate around India’s gig workforce, describing gig work as “one of the largest organised job creation engines” in the country. He said the industry provides insurance and “fair, timely and predictable wages,” while arguing that it “needs less regulation” to expand further.
Goyal has also defended 10-minute deliveries, saying they are enabled by the density of stores near a customer’s home rather than by pressuring delivery partners to drive faster.
Also Read: Celebrities, netizens show solidarity with gig workers as New Year's Eve strike intensifies
“Specifically with respect to our quick commerce business Blinkit, there is no change in business model that could have any material impact on the company,” Eternal said in a regulatory filing on Tuesday.
The clarification followed media reports saying that Eternal and Swiggy’s stock had moved sharply in afternoon trade, which the company denied. “We would like to bring to your notice that there has been no sharp movement in the share price of Eternal,” it added.
Earlier on Tuesday, labour and employment minister Mansukh Mandavia asked quick commerce companies to drop “10-minute delivery” promises from their branding and advertising, saying such claims put undue pressure on delivery workers and could compromise their safety, according to people familiar with the matter.
Quick commerce platforms such as Blinkit, Zepto and Swiggy Instamart assured the government that they would remove 10-minute delivery pledges from their platforms after being asked to avoid such commitments.
Also Read: Gig workers' strike revives debate on 10-minute delivery
The Centre’s intervention follows nationwide strikes by gig worker unions on December 25 and December 31—among the busiest days for quick commerce platforms—demanding that 10-minute delivery options be scrapped and earlier payout structures restored. Worker unions have argued that aggressive delivery timelines undermine safety and, in some cases, have led to accidents and fatalities.
Following the backlash, Blinkit has begun displaying the distance of the nearest dark store to customers on its app, a move aimed at adding greater transparency around delivery timelines.
Also Read: Gig workers' strike: Zomato CEO Deepinder Goyal defends 10-minute deliveries
Earlier, Eternal founder Deepinder Goyal had posted on X about the debate around India’s gig workforce, describing gig work as “one of the largest organised job creation engines” in the country. He said the industry provides insurance and “fair, timely and predictable wages,” while arguing that it “needs less regulation” to expand further.
Goyal has also defended 10-minute deliveries, saying they are enabled by the density of stores near a customer’s home rather than by pressuring delivery partners to drive faster.
Also Read: Celebrities, netizens show solidarity with gig workers as New Year's Eve strike intensifies