The latest season of Shark Tank India 5 has been no stranger to drama, especially with the on-screen rivalry between Aman Gupta and Anupam Mittal. From questioning each other’s achievements to exchanging pointed remarks about professional credentials, the tension between the two Sharks reached a new high during the Twin app pitch in a recent episode.
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Twin is an innovative AI-powered app that allows users to create virtual avatars and try on outfits digitally from their existing wardrobe. Founded by Gurugram-based entrepreneur Aseem Khanduja, the app was launched in June 2025 under his startup Unstudio, which he established in 2023.
Aseem, a chemical engineering graduate from IIT Delhi, has spent the past eight years working in AI. Before Unstudio, he founded Strive, offering live, interactive, cohort-based courses, with Anupam Mittal as one of the early investors. However, Aseem later exited due to differences in vision.
Seeking an investment of ₹60 lakh for 1% equity, valuing the company at ₹60 crore, Aseem pitched Twin to the Sharks. Aman Gupta was immediately impressed, exclaiming, “Damn neat, good stuff. Outstanding.” Kanika Tekriwal added, “It’s a great thought, especially from a woman’s perspective.”
While Kunal Bahl and Mohit Yadav expressed concerns about scalability, noting the need for numerous brand tie-ups, Aseem revealed that contracts with 25 Indian brands were already signed. Aman was quick to make an offer: “I like your app, aap ke andar kuch dum hai. You are a crazy founder, and I love that, so I offer you ₹60 lakh for 3%.”
Anupam countered with ₹68 lakh for 2%, emphasising his expertise and experience in the space. Kanika matched his offer, stating she invests in products she would personally use. After a brief valuation debate, Anupam increased his bid to ₹80 lakh for 2%, which Aman and Kanika matched.
When Anupam highlighted his massive 5 million-user database, Aman shot back, teasingly saying, “Shaadi ka database thodi chahiye hai, lehenge thodi bikenge iss par.". The founder ultimately chose Aman’s offer, praising him while leaving a disappointed Anupam wondering about his potential support.
The drama continued with Emomee, an educational and emotional intelligence toy brand. Founders Varun Duggirala and Pooja Jauhar showcased their kids’ brand, emphasising a 3S model, Screen, Stage, Shop. Multiple Sharks made offers, leading to another heated exchange between Aman and Anupam.
Aman quipped about Anupam’s track record: “Why then some of your companies close down?” to which Anupam fired back, “Bhai teri toh naukri nahi bachi yaar.” Namita interrupted, trying to calm the situation, but Aman refused a joint Sharks deal. The founders eventually closed the deal with Aman and Namita at ₹2 crore for 4% equity at a ₹50 crore valuation.
Shark Tank India 5 continues to be as much about business strategy as it is about on-screen drama. The ongoing rivalry between Aman Gupta and Anupam Mittal keeps viewers engaged, adding an entertaining layer to the entrepreneurial insights the show offers.
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