New Delhi: Bharti Airtel has collaborated with Adobe to provide its clients in India with a one-year free subscription of Adobe express premium. It is offered to the huge customer base of Airtel which has a customer base of almost 360 million users in mobile, Wi-Fi and DTH services.

The shift comes after Airtel partnered with Perplexity in recent times and reinforced its digitalization onward. This collaboration will enable Airtel to open up professional content creation solutions to common users, including students and creators and owners of small businesses as well.

How Airtel customers can claim this

Adobe Express Premium can be activated with the Airtel Thanks app without entering any credit card information by eligible Airtel users. The subscription is usually rated at approximately Rs 4,000.

Here’s how to claim it:

1. Download and register on the Airtel Thanks app on Android or iOS.


2. Tap Adobe Express card on the home screen or go to Claim OTTs and more or Discover Airtel Thanks.


3. Choose the option ‘Claim Now’ and tap ‘Proceed.’


4. Enter the email address or create an Adobe account to activate the subscription.

The offer may be availed at any time within the period between January 29, 2026, and January 28, 2027. The Premium plan lasts an entire year after it is activated.

What Adobe express premium brings to Airtel users

Adobe express is designed to be fast and easy to use in content creation. Under the Premium level, Airtel subscribers are provided with advanced creative tools and resources such as:

• Text-to-image and generative fill are two examples of generative AI software.


• Editing capabilities such as removal of background, auto captions and one tap video edits.


• Elite images, such as Adobe Stock images and more than 30,000 professional fonts.


• 100GB cloud storage including smooth device syncing.


• Computer assistance in English, Hindi, Tamil, and Bengali.


• Festivals, weddings, local business templates in India.

Designed for creators, students and small businesses

The project has a very large potential audience in India:

• There are posters, logos, and advertisements that could be created by small businesses and entrepreneurs.


• The creators of the content are able to edit short videos, reels, and thumbnails.


• Students are able to create presentations, projects and online portfolios.


• Ordinary users are able to make invitations, greetings and personal designs.

Regarding the partnership, Siddharth Sharma, CEO Connected Homes and Director  Marketing at Bharti Airtel stated that the partnership is aimed at enabling Indians with AI-driven creative tools. He also said that Adobe express allows every person to professional design, not only experts.

Adobe Creativity and Productivity Business President David Wadhwani stated that Adobe could not be more thrilled to make Airtel users aware of Adobe Express Premium. He said that the collaboration will contribute to the rise of the creator economy in India by empowering individuals to create the best content to pursue their careers, businesses and their hobbies.

Through this launch, Airtel will grow its digital products as well as provide its customers with a free one-year access to the powerful creative technology.