Cricket star Virat Kohli left millions of fans puzzled on Friday after his verified Instagram account abruptly disappeared from the platform.

‘Profile isn’t available’

Kohli’s Instagram handle, followed by over 270 million users and known for cricket updates, family moments and brand collaborations, stopped appearing in searches early Friday morning. Users attempting to access the page were instead met with the message: “Profile isn’t available.”

The sudden disappearance quickly sparked speculation online, with no clarity on whether the account was deactivated by choice, temporarily disabled, or affected by a technical glitch.

Fans react with concern and humour

The development set social media abuzz, with reactions ranging from worry to playful disbelief. Many fans turned to Kohli’s wife, actor Anushka Sharmaflooding her Instagram comment sections with queries such as, “Sister-in-law, where did brother’s account go?”

Memes, jokes and theories also surfaced on X and Instagram, reflecting Kohli’s massive digital following and the curiosity surrounding his online absence.

No official word yet

So far, there has been no official statement from Kohli, his management team, or Instagram regarding the reason behind the account’s disappearance. Whether the move is deliberate, temporary, or due to a technical issue remains unclear.

As fans continue to speculate, many are simply waiting to see if the star batter’s Instagram profile makes a quiet return — or if an explanation follows.