Tourists who travelled to a remote Tasmaniantown were left disappointed when they found out the attraction they were visiting didn't exist and had been invented by AI.

In a blog post published in July 2025, which has since been deleted, travel company Tasmania Tours posted a list of the '7 Best Hot Springs Tasmania Experiences for 2026'. Among the list was Weldborough Hot Springs, and the post promised an off-the-beaten-path experience, saying: "Its reputation as a tranquil haven has made it a favourite among local hiking groups, wellness retreat organisers, and anyone wanting to experience one of the more untouched hot springs Tasmania has to offer."

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The article was even accompanied by an AI-generated image of a man backpacking along a bright blue river, with steam rising from the surface.

While it looked and sounded enticing, there was a big drawback: Weldborough Hot Springs does not exist. While Weldborough is without a doubt a beautiful part of Tasmania that offers hiking trails through lush green forests, those hoping for a healing dip may be disappointed when they enter the rather chilly waters of the River Weld.

Much to the amusement of locals in the small town, tourists soon started arriving, hoping to find these mythical hot springs. Speaking to the Australian Broadcasting Corporation (ABC), local pub owner Kristy Probert says she gets daily phone calls and visits from people trying to find out more about the springs.

She revealed that people have been travelling far and wide to find the springs. "I actually had a group of 24 drivers turn up there two days ago that were on a trip from the mainland, and they'd actually taken a detour to come to the hot springs. I said, 'If you find the hot springs, come back and let me know and I'll shout you beers all night' — they didn't come back," she joked.

ABC spoke to Scott Hennessey, owner of Australian Tours and Cruises, which operates Tasmania Tours who admitted: "Our AI has messed up completely." before explaining that marketing materials were created by a third party.

Scott said that posts, which he would usually review, were accidentally made public when he was out of the country. He told ABC: "We don't have enough horsepower to write enough content on our own, and that's why we outsource part of this function."

He added: “We’re trying to compete with the big boys. Part of that is you’ve got to keep your content refreshed and new all of the time. We’re not a scam. We’re a married couple trying to do the right thing by people … We are legit, we are real people, we employ sales staff.”

It's not the first time tourists have been fooled by AI. In late 2025, images began circulating on Instagram of an elaborate Christmas market at Buckingham Palace, showing the historic building decked in Christmas lights and stalls set up inside its iconic gates.

However, it was soon revealed to be an AI image, and the Royal Collection Trust had to put out a statement confirming that no such event was planned on the palace grounds.

And it's not just fake images that holidaymakers need to be aware of. A video circulated on social media in Malaysiashowing an amazing new attraction called the Kuak Skyride, a cable car offering spectacular views across the mountains. A couple reportedly travelled across the country to the town of Pengkalan Hulu only to find out no such attraction exists.

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ABC also spoke to Professor Anne Hardy, who works for Destination Southern Tasmania and is a tourism expert. She claimed that AI 'hallucinations' will make this kind of situation much more common in the future.

"What we know is that now about 90 per cent of itineraries that are generated by ChatGPT actually have at least one error in them, and we also know that 37 per cent of people rely on AI to generate their itineraries," she said.

Australian Tours and Cruises has been contacted for comment.

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