As Brits search for something fun to look forward to amongst the damp and drizzly that has defined the start of this year, a recent study has revealed over two-fifths (44%) are planning a UK holiday this year.

With staycations proving increasingly popular with people, Parkdean Resorts has named the seaside resort of Porthcawl in Bridgend, Wales as the best holiday destination for 2026.

Known for its excellent water quality, range of activities – including the world’s largest Elvis festival – and variety of cafés, restaurants and independent shops, this nostalgic and friendly town offers the quintessential seaside stay.

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Porthcawl has seven distinctive beaches ranging from popular sandy spots to rocky coves. Rest Bay and Trecco Bay are Blue Flag beaches and popular with surfers and water sport enthusiasts. Pink Bay has unique marbled pink rocks and for a more secluded, sandy option Sker beach is the one for you.

The town has something for everyone with adventure offerings at its new Watersports Centre and its renowned Royal Porthcawl Golf Club, typical seaside activities including funfair rides and ice cream on its seafront Esplande or quiet sunsets at its seafront cafes.

On the harbour is the RNLI station and Wales’ oldest listed bonded warehouse, the Jennings Building, which is now a bustling waterside spot with cafes and restaurants.

And for those with a little more spring in their step and shake in their hips, Porthcawl also hosts the annual Porthcawl Elvis Festival which is widely recognised as the world’s largest Elvis festival and brings tens of thousands of fans of The King and hundreds of tribute acts to the town for a weekend of competitions, shows and celebrations.

One reviewer of the festival said: “Elvis Festival Porthcawl was exactly what it said on the tin – a glorious, chaotic, slightly aft, love-in for the King of Rock ‘n’ Roll. The town went full Elvis, the fans bought the fire and the tributes acts delivered from start to finish.”

Andy Edge, Chief Marketing Officer at Parkdean Resorts, which has a holiday park in Porthcawl, said that nostalgia is playing a major part in the holiday decision making of families this year.

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He said: “Nostalgia has been a key theme for 2026 already and our data suggests travel is reflecting this too. This year we’re seeing a real resurgence in some of Britain’s most loved coastal and countryside locations with travellers gravitating towards places like Porthcawl, Cayton Bay and Poole. These towns offer the perfect balance of traditional seaside charm, beautiful surroundings and easy accessibility – all key factors for people planning a staycation this year.”

He added: “For families, the best holidays are all about balance, somewhere with plenty of entertainment to keep everyone busy but relaxing enough for all to recharge. Popular seaside destinations such as Newquay, Torquay, and Porthcawl continue to be firm favourites thanks to their beaches, attractions and family-friendly activities. These locations are ideal for making memories together, whether that’s beach days, coastal walks or classic arcade fun.”