Friends, in today’s modern era, Instagram has become the easiest and popular means of watching reels, which has billions of users all over the world, the company brings many types of features for its users, one such new feature is being brought by Instagram which is a new AI-powered feature with which users can create photos and videos using their likeness, which will probably compete with OpenAI’s Sora app. Let us know the complete details

1. Feature Name: “Create My Likeness”

Used to be. In the screenshots they posted, the feature is labeled not just “Face Swap,” but “Create My Likeness.”

2. AI-generated photos and videos

Users can automatically use their likeness to create AI-generated images and videos. It’s not clear whether this will be pulled from existing posts and highlights or will require uploading a new selfie.

3. How it might work

Generate AI content by typing text prompt

Share creations via DMs, Feed, or Stories (details not yet confirmed)

4. Using the likeness of others (with permission)

This feature appears to allow the creation of AI content using someone else’s likeness—but only with their consent. An “Invite User” option can send a notification or DM for approval. Their likeness cannot be used without permission.

5. Permission system to prevent misuse

Instagram could implement a permissions-based system to protect users’ identities, similar to OpenAI’s Sora, which blocks certain words or actions to prevent misuse. However, it is not yet clear what approach Instagram will take.