The BBC's decision to broadcast Italian football until the end of the season will undoubtedly please supporters fed up with the escalating costs of streaming platforms. But the corporation hasn't stopped there – it's also finalised two other significant agreements bringing sport to free-to-air television.

Alongside delivering Serie Ato viewers nationwide, the BBC has confirmed it will maintain its coverage of England's Netball Super League following an extension of its rights deal ahead of the 2026 campaign.

Earlier in January, the broadcaster also revealed a groundbreaking partnership with YouTube, which will see the BBC creating content for the video platform. The material will feature a blend of entertainment, documentaries, children's programming, news and sport.

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Coverage kicked off with the current Winter Olympics, taking place in Milan and Cortina, with the BBC screening extensive action from the Italian-hosted competition.

The BBC's arrangement for Italian football allows it to show eight Serie A fixtures between now and the season's conclusion. The deal involves matches being sub-licensed from DAZN through BBC Alba and launched with Bologna's 2-1 victory over Torino on Sunday.

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The free-to-air football coverage will allow Scottish supporters to follow several of their international stars playing in Italy in the build-up to this summer's World Cup.Among them is former Manchester United midfielder Scott McTominay, who now features for Serie A champions Napoli.

Additional Scottish players currently competing in Serie A include Che Adams, Lewis Ferguson, Billy Gilmour, Lennon Miller, Josh Doig and Kieron Bowie.

Margaret Cameron, Alba's director of content, said on the deal: "This is a great opportunity for fans in Scotland to see these games free-to-air and enjoy watching the fantastic Scottish talent in Serie A in the run up to the World Cup."

Under the Netball Super League arrangement, the BBC will screen one match per week throughout the regular season on iPlayer. Sky TV holds the main domestic rights package as part of a three-year agreement running from 2024 to 2026.

Alex Kay-Jelski, director of BBC Sport, said: "Championing women's sport matters to us and bringing the NSL to BBC iPlayer puts it in front of more people than ever, free-to-air. It's fast, physical and uncompromising, and we'll be there every week, right at the heart of it."

Additionally, reports suggest the BBC plans to expand its YouTube channel portfolio to 50. This expansion has allowed the broadcaster to deliver 450 hours of coverage from the ongoing Winter Olympics.

In a joint statement, YouTube and the BBC revealed the partnership would showcase "the best homegrown storytelling and news from across the BBC".

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The broadcaster utilises YouTube to share teasers and brief excerpts from its programmes. Its primary channel counts over 15 million subscribers, whilst BBC Sport's YouTube presence has accumulated roughly 906,000 followers.

BBC director general Tim Davie said: "We're building from a strong start and this takes us to the next level, with bold homegrown content in formats audiences want on YouTube and an unprecedented training programme to upskill the next generation of YouTube creators from across the UK. Importantly, this partnership also allows new audiences different routes into BBC services like BBC iPlayer and Sounds."

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