New Delhi: In a heartfelt bid to shield a Bollywood icon’s enduring legacy, the Kapoor family has quietly moved to lock down the name “Rishi Kapoor” forever.

No more free rides for brands or hustlers eyeing quick cash from his fame—permission required, or else. This posthumous power play comes years after his emotional exit, stirring whispers of family vigilance in Tinseltown’s cutthroat world. What’s next for the Kapoor empire?

The Kapoor family has copyrighted the name of the late actor Rishi Kapoor to stop any unauthorised or commercial misuse. This legal step ensures that anyone wanting to use “Rishi Kapoor” in a professional, public, or business way must get prior permission from the family. A reliable source told India Today, “As per the copyright, anyone wanting to use the name Rishi Kapoor or mention it in any capacity would need prior permission from the family.”

The move protects his legacy from being exploited after his death, as the source added that it was mainly to ensure the late actor’s name and memory stay safe. Rishi Kapoor passed away on April 30, 2020, at age 67 after fighting leukaemia for a long time. Over nearly five decades, he starred in more than 150 films, from romantic hits like Bobby to powerful roles in Agneepath, Kapoor & Sons, and Mulk.

This action fits a rising pattern where stars and their families guard names, looks, and legacies through law. In India and worldwide, estate blocks unauthorised merch, brand deals, or projects that cash in on fame without okay. Sources say the Kapoors’ choice matches global steps to control how a late star’s identity appears in public or ads. India Today contacted Ranbir Kapoor and Neetu Kapoor for comments, but responses are awaited.

The story highlights how Bollywood dynasties are getting smarter about IP rights. Rishi’s timeless charm lives on, now backed by copyright laws.