Turley says tech is moving so fast that pricing needs to keep up—but he promises there will always be a free option for everyone.
Other AI companies are making similar moves: Microsoft has discussed charging clients on a 'per agent' basis (rather than charging per user), and Anthropic already has pay-as-you-go plans.
Basically, the whole industry is shifting toward more flexible and sustainable ways to pay for AI as it becomes part of everyday work and life.