Half of people fear the traditional Sunday lunch may become extinct as soaring bills mean families are paying £58 for ingredients alone. 48% say they plan to have fewer roast dinners this year due to rising food costs.

Energy bill increases and the stress of shopping and cooking are also putting families off Sunday dinner, according to research by Iceland. 62% said they feel sad that younger generations may not experience a traditional Sunday roast most weeks like they once did.

In a bid to keep the Great British roast alive, Iceland is launching two new 'Easter Dinner in a Box' bundles. The lamb option is priced from £30 for a family of four and the chicken at £25.

Both bundles come with trimmings including roast potatoes, Yorkshire puddings, parsnips, broccoli, carrots, peas, pigs in blankets and gravy.

The launch follows Iceland's 'Christmas Dinner in a Box', which sold out. Lauren Metcalfe, Frozen Category Director at Iceland Foods, said: "The Sunday roast is one of Britain's most loved traditions and we'd hate to see it disappear from dinner tables. With energy bills and food costs rising we know families are feeling the pressure."