To stay ahead, companies are boosting hiring by up to 30% and opening new dark stores: Flipkart's Minutes alone is adding about 100 every month.
Still, higher fuel costs mean incentive hikes may only hit 5% to 10% this year instead of the usual 15%, so earnings could feel tighter for riders.
To keep things running smoothly during the rush, platforms are turning to AI for smarter demand forecasting and real-time route planning.