At a time when the lines between creators, critics and audiences are increasingly blurring, Abhishek Bachchan , son of megastar Amitabh Bachchan , shared a candid and introspective take on the evolving ecosystem of content and criticism.



Questions relevance of traditional criticsSpeaking at the Critics' Choice Awards 2026 , Abhishek pointed to the explosion of digital content and how it has reshaped performance and opinion.



“We see millions of reels every day where creators perform. They perform our dialogues, our dances, our action, our comedy. Many a time, as good, if not better than the original. They are empowered enough today to think they are as good as their heroes, their idols,” he said.



Raising a pointed question about the space critics occupy today, he added, “Why should a newspaper editor or a channel executive employ you as their in-house critic, as opposed to who? What do we need to do, or be, in order to stand out from the crowd? How to ensure that we are the most deserving candidate to be chosen to act in a film, or to be an in-house film critic? Let’s see. Be original. Be unique. Offer a perspective or performance that nobody else is able to do. Please pardon my cynical and slightly disgruntled side. Humour me. Be original.”