After making waves at the box office, Dhurandhar is now gearing up for a massive television debut, backed by a unique and high-impact promotional campaign across the JioStar Network.



To announce its world TV premiere, the network rolled out a synchronized on-air campaign across nearly 20 channels, creating a buzz among viewers nationwide.



Interestingly, as the sequel Dhurandhar: The Revenge continues to perform strongly in cinemas, the original film is now set to capture a wider audience on television.



As part of the campaign, a “glitch” effect was simultaneously broadcast across major channels including Star Gold, Colors Cineplex, Star Plus, MTV, Disney, Nick, and Hungama. The unexpected flickers and screen disturbances, which appeared around 9:12 pm on March 27, instantly grabbed viewers’ attention and sparked curiosity.



Moments later, the mystery was revealed with a coordinated announcement: the world television premiere of Dhurandhar will air on Star Gold, Star Gold 2, and Colors Cineplex on May 30 at 7 pm.



A spokesperson from JioStar Network said the idea was to match the scale of the film with an equally impactful TV launch. “We wanted the premiere to stand out and instantly engage audiences, and this innovative on-air activity helped us achieve that,” the spokesperson said.



The campaign has been designed to maximise reach and visibility, ensuring the film connects with audiences across multiple platforms and demographics.