Google readies screenless fitness wearable to rival Whoop
01 Apr 2026

Google is said to be working on a new fitness band under its Fitbit brand.

Unlike traditional fitness trackers, this one will not have a display. Instead, it will focus on passive health tracking with insights delivered through the Fitbit app.

The move comes as part of Google's efforts to take on screenless wearables from Whoop and Oura, Bloomberg reported.

Subscription model for advanced features
Subscription strategy

Google is said to be adopting a hybrid business model for its new Fitbit band, similar to Whoop's.

Users will pay for the hardware upfront, but many advanced features of this new device will be locked behind a paid subscription.

The exact cost of this subscription has not been revealed yet.

Gemini-powered personal health coach integration
AI integration

The new Fitbit band will also feature Google's Gemini-powered personal health coach. This system will provide insights into mental health, recovery, nutrition, hydration, and cycle tracking.

Google announced these features as part of an update to Fitbit's personal health coach earlier today.

The integration of AI into the wearable is expected to greatly enhance user experience and provide personalized health insights.

Stephen Curry's endorsement and potential launch
Celebrity endorsement

NBA player Stephen Curry has teased the upcoming device on social media, hinting at a "new relationship with your health."

Google has confirmed that Curry has been working with the team, suggesting that a launch could be imminent.

The endorsement from such a high-profile athlete adds to the anticipation surrounding this innovative addition to Google's wearable lineup.