Shoppers are leaning toward lighter, more affordable pieces these days.
Abhishek Kajaria, founder-owner of Avama Jewellers points out that cultural traditions still keep gold in demand, even if people are planning their buys more carefully now.
With 24-karat gold selling between ₹14,000 and ₹14,800 per gram (and Poila Boishakh festivities coming up), the buzz in the market isn't slowing down anytime soon.