When you think of chocolate, your mind might wander to the Belgian capital of Brussels, or perhaps the Swiss Alps, yet neither has claimed the top spot on Europe's list of "chocolate capitals". Instead, that coveted title belongs to the Italian city of Turin.

Ahead of the bustling summer tourist season, Avis examined European cities for their chocolate culture, taking into account the number of chocolatiers and shops listed on Yelp, chocolate-related attractions such as museums and factory tours, and consumer ratings.

Their research placed Turin firmly at the top, closely followed by Perugia, also in Italy, with Austria's Salzburg taking third place.

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Two British cities also featured on the list, with one securing fourth place and London coming in eighth.

Turin boasts 233 chocolatiers and five chocolate attractions; regarded as Europe's historic chocolate capital since 1585, the city is the birthplace of gianduja and bicerin - iconic hazelnut-chocolate specialities.

There's also the Pfatisch Chocolate Museum and factory tours from renowned brands such as Caffarel.

The city's annual CioccolaTò festival further solidifies its standing as a must-visit destination for immersive chocolate experiences.

Taking to TripAdvisor, one recent visitor to the Pfatisch Chocolate Museum wrote: "Beautiful audio guided tour, interactive for families. The children had a great time with the interactive games.

"Very cosy and realistic environment recreated for the tour. Exhaustive on the subject. It involved all the senses.

"Small taste of the three chocolates (dark, milk, white) and finally the king Gianduiotto."

Meanwhile, another visitor who enjoyed a trip to the Pfatish Museum remarked: "This place looks it belongs on a movie set. Everything looks so good and so perfect. Even if you don't buy anything here, it is well worth a visit."