Right now, Madhur Sharma seems to be in that phase every independent artist hopes for, the kind where things start moving on their own.
His Sufi-style track “Andaaz-e-Karam” has been picking up really well lately, and you can see it in the response it’s getting. The song has already crossed 72.6 million views on YouTube with over 750K likes, and it’s still moving. More and more people are discovering it, and the hype keeps building
What’s interesting is where a lot of this traction is coming from. Instagram, especially, has played a big role. The song has been picked up across reels, edits, travel clips, emotional videos, the usual mix, but somehow it fits everywhere. It’s the kind of track people choose to use, not one that’s being pushed too aggressively.
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On Spotify, Madhur currently has 4.3 million+ monthly listeners, which says a lot about consistency. It’s not just one viral moment; it’s people coming back and staying. His return to the Spotify Top 200 only adds to that feeling that things are building, not slowing down.
There’s also something about “Andaaz-e-Karam” itself. The Sufi sound isn’t overcomplicated, and maybe that’s why it works. It has a calm, almost effortless feel, and it doesn’t demand attention; it just holds it. You end up replaying it without really thinking about it.
Across platforms, the reach has been strong overall: 40 million streams on Spotify, 70 million views on YouTube, and over 500 million views on Instagram, with close to half a million reels created using his music. But even with all of that, it doesn’t come across as overhyped.
If anything, it feels like this is still the buildup.
With more Qawwalis expected, and a Coke Studio Bharat track on the way, there’s a sense that this phase is just the start of something bigger. For now, though, “Andaaz-e-Karam” is doing what very few songs manage: it’s not just trending, it’s staying with people.
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The post “Andaaz-e-Karam” By Madhur Sharma Is Quietly Turning Into Something Big first appeared on MissMalini.
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