• FedEx enters second phase of partnership with ‘Chennai Super Kings’


• Star players Mahendra Singh Dhoni, Ruturaj Gaikwad and Urvil Patel will be seen in lead roles


• The campaign was carried forward as an extension of the previous year’s successful initiative

FedEx (Federal Express Corporation), the world’s leading express transportation company, has partnered with Chennai Super Kings (CSK) to announce a digital brand campaign titled “FedEx. The Move India Needs”. Three digital films have been launched under this campaign, in which CSK’s star players Mahendra Singh Dhoni, Ruturaj Gaikwad and Urvil Patel will be seen in lead roles. This is the second consecutive year of FedEx-CSK collaboration and the campaign is an extension of the previous year’s successful initiative.

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Cricket is not just a sport but a culture

In India, cricket is not just a sport but an effective medium that connects culture, commerce and community. Against this backdrop, the “FedX. The Move India Needs” campaign effectively showcases the comprehensive ‘end-to-end’ logistics solutions provided by FedEx for various business needs. Taking inspiration from the context of cricket, the campaign presents FedEx as an ‘all-rounder’—a combination of agility, reliability and expertise. In key sectors such as automobiles, healthcare and premium e-commerce, FedEx enables businesses to easily connect with major trade routes in the Americas, Europe and Asia. Through CSK players, the campaign highlights the ease of connecting Indian businesses to the global market.

Our continued association with Chennai Super Kings

Nitin Navneet Tatiwala, Vice President, Marketing, Customer Experience & Air Networks, FedEx (MEISA Region) said, “FedEx is committed to simplifying complex logistics processes, allowing businesses to focus on their core business. Our ongoing collaboration with Chennai Super Kings is a reflection of this vision. Through our comprehensive solutions, we ensure fast, smart and reliable movement of goods, making businesses more agile and competitive.”

We are very happy to continue for a second year

Chennai Super Kings Managing Director Mr. K. S. Viswanathan said, “We are extremely happy to continue our partnership with FedEx for a second year. ‘The Move India Needs’ campaign is a symbol of progress, continuity and forward-thinking spirit, which strongly connects with our team and fans. We look forward to building on this successful partnership in the coming seasons.”

These digital films have been released on social media as well as various digital platforms and will reach out to cricket lovers, industry leaders and entrepreneurs across the country. Interested viewers can watch these films on online platforms.

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