A big change is coming in European football. Nike is close to winning the deal to supply match balls for the UEFA Champions League. This will end the long run of Adidas after 25 years.

Adidas has been behind the famous starball design since 2001. That ball became a symbol of the tournament. Now the control is about to shift.

The new deal is expected to run from 2027 to 2031. It will also include other tournaments like the Europa League and Conference League.

Nike Champions League ball deal value rises sharply

The value of this deal is expected to jump big. Reports suggest it could go above €40 million per year. That is almost double the current value.

This shows how important football rights have become. Brands are ready to spend more to stay visible on the global stage.

The decision is also part of a bigger commercial push by UEFA. The body wants to increase revenue from its competitions. More money is now flowing through media rights and sponsorship deals.

Adidas Champions League exit ends iconic era

Adidas has confirmed it will not renew its contract. The company said it is proud of its legacy. The Champions League ball was one of its most iconic products.

Even after this exit, Adidas is not leaving football. It will still supply balls and kits for other major events. These include the UEFA European Championship and FIFA competitions.

Still, losing the Champions League is a big moment. It shows how competition between brands is getting tougher.

Nike football strategy gains momentum

This deal highlights Nike’s growing focus on football. The company wants to expand its influence in the sport.

It comes at a time when Nike is facing pressure in some areas. For example, Puma recently replaced Nike as the match ball supplier for the Premier League. So this move is important. It helps Nike stay strong in the global football market.

The timing also links with the upcoming FIFA World Cup. Big tournaments always boost brand visibility.

In simple terms, this is more than just a ball deal. It is a power shift in football business. And it shows that the race between top sports brands is far from over.