I'm A Celeb star Gemma Collins sparked another camp feud just days into her stint on the ITV show - and this time it wasn't with Sinitta. On Friday night (April 10), Ant and Dec returned to the helm, where they caught viewers up on the latest antics happening with the All Stars cast in South Africa. It didn't take long for tensions to rise in the ITV digs, as David Haye sparked fury with the Queen of Towie minutes into the show.

As the campmates settled into their new daily routine, Gemma was taken aback by David's frosty behaviour around the campfire. After talking about how her hair is thick, the heavyweight boxer chimed in with: "It definitely ain't thin."

This quickly offended the blonde bombshell, later telling fans in the Bush Telegraph that she "wouldn't take it" if he spoke to her like this when they returned to the UK. And she wasn't the only one shocked by his blunt comment.

Fans flocked to X - formerly known as Twitter - to share their thoughts on the prickly interaction online. One user penned: "David is an absolute a**hole", as another agreed: "David really doesn't like Gemma."

Reflecting on their interaction later in the episode, Gemma told Adam Thomas that the pro boxer was "unwelcoming" after the soap star tried to say he thought the sportsman was kind deep down. However, even he conceded that there had been in Gemma since the Savannah Scrub merged with the main camp.

She explained that "the energy" had changed and later told the cameras that she wished she were still in the Savannah Scrub. "I can't help it", Gemma told Adam. "Maybe they've got to get used to me."

It comes after Sinitta revealed the secrets of her on-off romance with Simon Cowell, only to be shut down by the TOWIE favourite for the way he treated her. In a heart-to-heart moment between the pair, the singer told her new friends about her former romance with the X Factor boss.

The conversation began when Gemma admitted that she's loving not having her phone and now understands why the music mogul doesn't have one, prompting Sir Mo Farah to ask Sinitta if the rumour was true.

Gemma chuckled: "Sinitta tries to call him and she's got to go through two PAs, housekeepers just to get a message to him." To which Sinitta agreed, adding: "And then he'll call you," which Gemma prefaced with: "As and when he fancies."

Reflecting on the comments in the Bush Telegraph, Gemma admitted: "She was in an on-and-off relationship with him for over 40 years and when Sinitta rings he replies and says, 'I'll call you tomorrow, Sinitta'. I mean, if someone did that to me, they'd be blocked, scrubbed off the Christmas card list. I ain't waiting around for no man to call me back."