It has become common in Tollywood to go weeks without any significant release on the big screens. This has even led to several old projects being re-released to fill slots as new movies are facing indefinite delays. The rampant problem has led to some single-screen theatres on the brink of closure.

As the issue came to light, a new report about Allu Arjun's ‘new rule’ has also surfaced. As per Gulte, the Pushpa actor has taken a step to ensure that he takes on more work, which will eventually lead to more and faster releases. The move comes at a time when most big stars dedicate all their time to one project, which, in recent times, takes years to conclude. As per the report, Prabhas is the only actor working on multiple projects at the same time, a strategy now also adopted by Allu Arjun.