JioStar said IPL 2026 recorded its highest-ever combined reach of 1.1 billion viewers as the playoff race intensified. Digital reach grew 15%, while connected TV watch-time rose 20%, according to the broadcaster. JioStar also reported a 42% jump in regional language watch-time and said 125 new advertisers joined this season across linear TV and digital platforms.

Mumbai: As teams in IPL 2026 head into a thrilling race for the play-offs, JioStar continues to witness sustained growth in reach and engagement across linear TV and digital platforms.

With playoff spots still wide open, season 19 has maintained a level of unpredictability that has translated into IPL 2026 recording its highest-ever reach, with a combined reach of 1.1 billion, according to a release.

While reach on linear TV has kept in step with its strong footing and is well on course towards the 500-million-mark, digital reach grew by 15%, and watch-time is up by 7%. CTV has seen a 25% growth in reach, with watch-time up by 20%. The regional language watch-time has seen a staggering uptick of 42%. The data reflects the steady increase in IPL viewers across platforms, devices, and formats.

Anup Govindan, Head of Sales, JioStar - Sports, said, "What stands out this IPL season is the consistency of fan engagement right through the league stage across JioStar platforms. The competitive intensity has driven a week-on-week climb in reach, which shows how strongly the tournament is resonating with fans across screens. As the race to playoffs intensifies, JioStar continues to be the unmatched platform for bringing together scale, emotion and relevance for all our stakeholders."