Mumbai: ‘The Raja Saab’ actor Nidhhi Agerwal, during her recent appearance on Ranveer Allahbadia’s podcast, spoke about the negative PR strategy and its harmful impact on an artist’s mental health.

Sharing her personal experience, Nidhi revealed, “Itna negative PR hota hai (there’s so much negative PR). There are so many attacks that happen, even things like BookMyShow ratings and IMDb ratings. There is a certain section of paid reviews. People pay a lot of money to pull others down, and sometimes I feel people pay more money to pull others down than to lift themselves up. Recently, mujhpe bhi ek do negative campaigns had started, but we stopped them immediately. Because I was just like, dude, I am going to push myself in a good way, but if you do something negative, then I am going to do it right back.”

She also slammed the online hatred that Kartik Aaryan and Varun Dhawan have been subjected to in recent times.

“That’s very bad. People pay a lot of money for this. And I think it’s horrible. Because actors are very sensitive and emotional. They are child-like from the inside. I feel it’s really not good for their mental health. You feel attacked. Public personalities public property nahi hoti (public personalities are not public property). Everyone has parents at home, and you are answerable to them. It’s not nice.”

Nidhhi’s latest release, ‘The Raja Saab’ stars Prabhas in the lead.

Featuring Prabhas as the lead actor the Maruthi-directed film also features Sanjay Dutt, Boman Irani, Malavika Mohanan, Nidhhi Agerwal, Riddhi Kumar, and Zarina Wahab in key roles.

Produced by People Media Factory and IVY Entertainment, the movie hit screens on January 9, on the occasion of Sankranti.