Pepsi has introduced a unique limited-edition beverage named the Starry Astrophage Burst, available exclusively through Drips by Pepsi at Regal theaters starting Friday, March 13th. This drink features a base of Starry lemon-lime soda, enhanced with flavors of blue raspberry and cherry, resulting in a vibrant purple hue that Pepsi describes as "space-inspired"—a true "interstellar adventure" in a cup. Topping the drink are candy berry gummy clusters, a playful reference to Rocky, the alien character from the film associated with this drink, voiced by puppeteer James Ortiz.

The name of the drink is not arbitrary. An "Astrophage" refers to an alien microorganism central to Project Hail Mary, the upcoming film adaptation of Andy Weir's novel, which is set to premiere on March 20th. The drink is being launched a week prior to the film's debut, providing moviegoers with a themed beverage to enjoy before they watch the film.

The Starry Astrophage Burst can only be purchased through Drips by Pepsi, which operates at nearly 300 Regal theater locations nationwide. It is offered in a 24-ounce size, with a price tag of approximately $7.99, although prices may vary by location. This limited-time drink is linked to the film's theatrical release, meaning it will likely be discontinued once the movie leaves theaters. Additionally, customers who purchase a large Starry with popcorn can enter a contest to win a trip to Iceland, a location chosen in connection with the storyline of Project Hail Mary. This promotion aims to boost concession sales during the film's run.

The Astrophage Burst adds to the expanding selection of exclusive theater drinks under the Drips by Pepsi brand, which already features offerings like Pepsi's Cherry Boba Burst, Starry's Dragon Fruit Blast, and Tropicana's Cotton Candy Lemonade. This initiative seems to be focused on creating a unique flavor experience at cinema concession stands, providing drinks that are not available elsewhere, specifically designed for the moviegoing audience.