Primark shoppers are absolutely delighted as launches in their hometown.
Excitement spread on social media in Middlesbrough after shopper Emma Jane Curry posted a video in front of a new click and collect desk, with her hands over her mouth in shock.
Her TikTok video has since garnered 103,000 views as shoppers shared excitement over the service which was launched yesterday - February 26 - across 18 stores, taking Primark's total click and collect locations to 131.
One shopper responded to the video saying: "A MAZE ING!!!" while others exclaimed "No way" with crying emojis, "STOP" and "omg".
Despite not yet offering home delivery, Primark is venturing into the online space through click and collect, and it is working to expand its click and collect service into stores in England, Scotland and Wales by the end of 2025.
Primark adds that around 4,000 of its "much-loved" items are available to click and collect from the women's, men's, kids', baby and home range, as well as the newly launched adaptive clothing range, mainly in its larger stores.
Kari Rodgers, UK retail director at Primark, said: "We know that our customers love the convenience that click and collect offers, as well as the opportunity to access ranges otherwise only found in larger stores.
"With the roll out now due to complete in time for summer we hope this will help make summer holiday shopping that little bit easier."
Emma Jane Curry has around 213,000 followers on where she shares bargain hunting tips at shops such as Primark and Flying Tiger.
The 18 Primark stores launching click and collect from February 26 are:
- Basingstoke, Unit 6, The Malls Shopping Centre, RG21 7QU
- Boscombe, 599-607 Christchurch Road, BH1 4AN
- Bournemouth, 48-52 Commercial Road, BH2 5LR
- Cardiff, 48 Queen Street, St Davids Centre, CF10 2EF
- Cheltenham, 201-207 High Street, GL50 3HH
- Cwmbran, Cwmbran Shopping Centre, General Rees Square, NP44 1AH
- Darlington, 12 The Cornmill Centre, DL1 1NH
- Hartlepool, Unit 194A, Middleton Grange Shopping Centre, TS24 7RR
- Llanelli, Unit 11, Trostre Retail Park, SA14 9UY
- Middlesbrough, Unit 1, Bottomley Mall, TS1 1SU
- Newcastle, 78-84 Northumberland Street, NE1 7DF
- Newcastle Metro Gateshead, Central Mall, Metrocentre, NE11 9YG
- Newport, 142-143 Commercial Street, NP20 1LN
- Poole, 198-206 High Street, Dolphin Centre, BH15 1EB
- Salisbury, 44-50 Old George Street, SP1 2AG
- Sunderland, The Bridges Shopping Centre, SR1 3DR
- Swindon, 8-9 Regent Street, SN1 1JQ
- Teesside, Unit 11, Teesside Industrial Park, TS17 7BW
