By Jitendra Jangid- Friends, in today's digital world, smartphones have become an important part of our lives and WhatsApp is the world's most popular instant messaging app, which has more than 3 billion users in the world, WhatsApp is bringing new features for these users, the platform has announced the launch of its biggest advertising features to date. This is a significant change for the service that has built its reputation on privacy and ad-free communications, let's know the full details about it

History of minimal advertising

WhatsApp has been relatively untouched by the advertising strategies seen on Facebook and Instagram. The platform prioritized user trust and private messaging, which kept it largely free from commercial interference until now.

Where will ads appear?

WhatsApp has confirmed that its new monetization tools will only be introduced in the "Updates" tab - the same section where users currently find channels and status updates.

Key advertising features being introduced

Paid Channel Subscriptions

Creators and organizations can now offer exclusive content through paid channels.

Promoted Channels

Channels will have the option to promote their content within the Updates tab, increasing visibility among users.

Ads in Status

WhatsApp will start showing ads in the Status section, similar to Stories ads on Instagram.

Privacy and user control still a priority

No impact on private chats: Individual messages, calls, and group data will not be used for ad targeting.

User data not sold: WhatsApp has assured users that it will never sell or share phone numbers with advertisers.

Minimal data usage for targeting: Ads will only rely on general data such as location (city-level), device language, and activity in the Updates tab.