Farmers in India face numerous challenging issues in their everyday lives. Low incomes and increasing costs can be very difficult to deal with. Sometimes they protest demanding fair pricing mechanisms or assistance from the government. Moreover natural disasters such as floods and droughts further add to the challenges. Some farmers feel hopeless and may resort to taking their own lives as the only way out.

Amidst these layers of challenges one woman stood up and refused to quit. She faced adversity with courage in every sense of the word. Her name is Nituben Patel from Rajkot Gujarat India. She shattered all barriers to enter a world dominated by males and moved ahead with her farm using impactful farming techniques.

In 2024 Nituben Patel was awarded “India’s Richest Farmer” at the Millionaire Farmer of India (MFOI) Awards. She was the first woman to achieve this prestigious accolade which is remarkable in a domain heavily influenced by men. There were two pivotal innovations in her farming success a) “Amrut Krushi” and b) “Magical Mitti” techniques.

Amrut Krushi or Nectar Farming is a sustainable agriculture that works to enhance soil quality and produce more food through natural methods. Magical Mitti is a process developed by Nituben based on state-of-the-art techniques for improving soil to establish fertile land and productivity.

Nituben Patel grows a wide variety of organic fruits and vegetables and is also involved in dairy farming. Her farm products including mustard oil ghee and Khapli wheat are available online and are widely sought after due to their natural purity. Her depth of knowledge pertaining to medicinal plants further enhances the uniqueness and value of her farm.

Built over 20 years Nituben’s farm is so superiorly planned and self-sustained that it could last for decades without human intervention. Her success story will not only be a role model for farmers in India but may also serve as an example of how tradition and innovation can reshape the future of agriculture.

Sajeevan Life Pvt Ltd is India’s most dynamic agri-innovation enterprise combining climate-smart agriculture certified organic production carbon credit farming clean energy solutions and a full-fledged farm-to-fork e-commerce brand — all under one regenerative ecosystem as reported by the official website of Sajeevan Life Pvt Ltd.

Nituben Patel founded Sajeevan Life Private Limited to promote natural farming and rural development. As NGO Sajeevan has made huge impact in Gujarat through their grassroots contributions.

According to the media reports the NGO registered 84 Farmer-Producer Organizations (FPOs) in 45 days. FPOs not only help farmers to access government schemes but also teach them sustainable and cost-effective farming practices to codify a better livelihood.

We empower tribal and smallholder farmers across India to grow organically earn more and heal the Earth — while giving consumers access to 100% traceable toxin-free food and helping businesses achieve their ESG goals reads the website.

Under Nitubens leadership her agriculture ventures attained an impressive yearly turnover of more than Rs 100 crore. Through her Rushi Krushi program she trained more than 10000 farmers throughout India in organic and pesticide-free farming promoting the benefits of natural sustainable and eco-friendly agricultural practices.