Omnichannel beauty and fashion retailer FSN E-Commerce achieved a gross merchandise value (GMV) of Rs 2,100 crore with its House of Nykaa brands in the financial year ended March 2025, according to the company’s annual report. This marks a five-year compound annual growth rate (CAGR) of 52%.
GMV refers to the total amount of merchandise sold over a period of time before deducting discounts, returns, or shipping costs.
The House of Nykaa combines seven beauty and five fashion brands owned by FSN E-Commerce, the parent entity of Nykaa. The company has set a GMV target of Rs 6,000 crore for the brands by FY30. The company reported 14.4% of beauty GMV coming from the House of Nykaa – beauty brands, and 11.2% of fashion GMV from the House of Nykaa – fashion brands.
Nykaa reported a 25% year-on-year (YoY) growth in its overall GMV to Rs 15,604 crore, with beauty sales accounting for 75.5% and fashion for the rest, the document showed.
House of Nykaa key to growth
The seven beauty brands under the House of Nykaa portfolio grew their GMV by 55% YoY to Rs 1,695 crore, contributing 14.4% of beauty GMV, up from 12.1% in FY24, wrote Nykaa managing director and chief executive Falguni Nayar in the annual report.
Skincare brand Dot & Key recorded a GMV of Rs 900 crore, growing over 12x since its acquisition in September 2021, Nayar mentioned. Nykaa Cosmetics posted a GMV of Rs 350 crore, and Kay Beauty crossed a GMV of Rs 240 crore.
“Looking forward, we have a clear growth strategy. The first pillar is to maintain our dominance in the makeup industry. The second pillar is winning in skincare with Dot & Key… and Earth Rhythm, our clean beauty brand. The third pillar involves investing in high-growth categories,” the Nykaa CEO said.
“Looking ahead, our focus is to double down on product innovation, expand our distribution thoughtfully, and unlock growing categories like clean beauty and fragrances. With a sharp lens on sustainable brand building, we believe our House of Brands will continue to be a strong and profitable growth vector,” said Adwaita Nayar, CEO of Nykaa Fashion and head of owned brands.
Nykaa Q1 performance
For the three months ended in March, FSN E-Commerce reported a net profit of Rs 19 crore, nearly double the figure from the year-ago period. Operating revenue rose 23.6% YoY to Rs 2,016.7 crore, led by growth in the beauty and personal care segment.
GMV refers to the total amount of merchandise sold over a period of time before deducting discounts, returns, or shipping costs.
The House of Nykaa combines seven beauty and five fashion brands owned by FSN E-Commerce, the parent entity of Nykaa. The company has set a GMV target of Rs 6,000 crore for the brands by FY30. The company reported 14.4% of beauty GMV coming from the House of Nykaa – beauty brands, and 11.2% of fashion GMV from the House of Nykaa – fashion brands.
Nykaa reported a 25% year-on-year (YoY) growth in its overall GMV to Rs 15,604 crore, with beauty sales accounting for 75.5% and fashion for the rest, the document showed.
House of Nykaa key to growth
The seven beauty brands under the House of Nykaa portfolio grew their GMV by 55% YoY to Rs 1,695 crore, contributing 14.4% of beauty GMV, up from 12.1% in FY24, wrote Nykaa managing director and chief executive Falguni Nayar in the annual report.
Skincare brand Dot & Key recorded a GMV of Rs 900 crore, growing over 12x since its acquisition in September 2021, Nayar mentioned. Nykaa Cosmetics posted a GMV of Rs 350 crore, and Kay Beauty crossed a GMV of Rs 240 crore.
“Looking forward, we have a clear growth strategy. The first pillar is to maintain our dominance in the makeup industry. The second pillar is winning in skincare with Dot & Key… and Earth Rhythm, our clean beauty brand. The third pillar involves investing in high-growth categories,” the Nykaa CEO said.
“Looking ahead, our focus is to double down on product innovation, expand our distribution thoughtfully, and unlock growing categories like clean beauty and fragrances. With a sharp lens on sustainable brand building, we believe our House of Brands will continue to be a strong and profitable growth vector,” said Adwaita Nayar, CEO of Nykaa Fashion and head of owned brands.
Nykaa Q1 performance
For the three months ended in March, FSN E-Commerce reported a net profit of Rs 19 crore, nearly double the figure from the year-ago period. Operating revenue rose 23.6% YoY to Rs 2,016.7 crore, led by growth in the beauty and personal care segment.