Industry Leaders Call for Wider FTAs and Sustainable Manufacturing Push

Industry leaders on Wednesday called for expanding India’s Free Trade Agreements (FTAs) to secure preferential treatment in international markets, while stressing that sustainability and policy support will be critical for positioning India as a global manufacturing hub.

The FICCI’s 14th edition of Massmerize conference, held on the theme “Make in India: Powering the Future of FMCG, Retail and E-Commerce”brought together top executives from retail, FMCG, and e-commerce sectors. They urged the government to accelerate trade negotiations, extend production incentives to sustainable industries, and invest in infrastructure.

Export Gap And Global Competition: India Must Catch Up

Mayank Mohan, CEO and Owner of Mohanlal Sons, said that India needs to bridge the export gap with competitors such as Bangladesh, Vietnam, and Turkey.

He added that while the government has made progress with several agreements, more must be done to create a level playing field for Indian exporters.

Sustainability At The Core Of FMCG Innovation

Highlighting the sustainability imperative, Aseem Kaushik, Country Managing Director of L’Oréal India, said the company is reimagining its product design to reduce environmental impact.

Kaushik noted that while luxury consumers may initially hesitate to refill products, brand equity and awareness campaigns can drive behaviour change.

The session, moderated by Deloitte India Partner Goldie Dhama, also saw participation from Ashish Goupal, CEO, FMCG Business, Marico Limited; Ranjit Batra, Director, ChrysCapital; and Salil Choudhary, CEO, Piramal Critical Care and Managing Director, Kenvue India.

Speakers underlined that India’s rising domestic consumption, coupled with global supply chain realignments, presents a unique opportunity for the country to emerge as a competitive manufacturing hub.

(From ANI)

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