As part of Tata Motors' excellent initiative, the company's female employee making rakhi.

On this Rakshabandhan, Tata Motors Commercial Vehicles set up a heart -touching example with the TV9 network. Under the unique initiative called 'Raksha Ka Bandhan', women employees of Durga Line of Jamshedpur plant of Tata Motors Commercial Vehicles made special ashes for truck drivers.

Women employees working in the company's Durga plant contribute to the manufacture of India's safest trucks. Those who have been made with an advance safety features like Crash-Tested Cabin and Adas (Advanced Driver Assistance System). For them, the truck is not just a machine, it is part of livelihood.

For female employees, each driver is a family, even if they have never met them. The ashes created by these women employees are not only threads, but also prayers for a safe journey and it is also promised that someone, somewhere, is always wishing for them to be good.

Rakhis went to many states

Rakhis passed through many states from Jamshedpur to Kalamboli Transport Nagar in Navi Mumbai. In all places, those rakhis were tied on the wrists of truck drivers. This moment was also an emotional assurance for the drivers that their tireless visits passing through different highways of the country are given importance. They are wished for safety.

TV 9 camera captured emotional moment

The thing to make this initiative even more special was how this story came out. TV 9 Network joined hands with Tata Motors Commercial Vehicles so that every step of the journey, female employees preparing rakhi, their emotional messages for drivers and their emotional moments of tied on the wrists of drivers could be captured. These special stories and videos were alive on TV 9 major broadcast platforms, which turned a corporate initiative into a celebration of nationwide bonds.

Salute to truck drivers

When relationships are formed from the heart, security is also available from the heart. Through this initiative, Tata Motors Commercial Vehicles once again strengthened their philosophy of safety and care. Through this campaign, Tata Motors Commercial Vehicles saluted India's truck drivers. Those who carry forward the country selflessly and ensure that the goods reach every corner. In turn, he was reminded that his trips matters, their safety matters, and his relationship matters.