Tech is racing ahead while society struggles to keep up. Masha Bucherfounder and GP of Day One Venturesbuilt her firm around closing that gap by combining venture capital with hands-on PR to help portfolio companies not just raise money, but actually break through the noise.

Day One’s been an early backer of companies like World, Superhuman, and Remote.com, with 12 of its portfolio companies hitting multibillion-dollar valuations.

Today on Read’s Equity podcast, Rebecca Bellan sat down with Bucher to talk about why traditional PR is broken, how she picks founders, and why every startup founder now needs to be chronically online.