Mirchi, India's leading entertainment network, is thrilled to announce its partnership with the Kho Kho Federation of India (KKFI) as the Official Trophy Tour Partner for the highly anticipated KHO-KHO World Cup 2025 . Set to take place from January 13 to January 19, 2025, at the Indira Gandhi Indoor Stadium in New Delhi, this historic tournament will showcase 23 countries, featuring 20 men’s teams and 19 women’s teams.



As the Official Trophy Tour Partner, Mirchi will play a pivotal role in bringing fans closer to the action by hosting a unique Trophy Tour across Delhi. The partnership marks an exciting new chapter for Kho Kho, a traditional sport that has deep roots in India but is now poised for international recognition.



The KHO-KHO World Cup 2025 is set to shine under the spotlight, thanks to the efforts of Bollywood superstar Salman Khan , who has lent his star power as the tournament's official brand ambassador. Khan’s involvement, along with the tagline "The World Goes Kho," has garnered global attention, signalling the beginning of Kho Kho’s journey to becoming a global sport.



The partnership between Mirchi and the Kho Kho Federation of India (KKFI) aims to make this World Cup an unforgettable experience for fans. The KHO-KHO World Cup Trophy will be displayed across five prominent locations in Delhi, creating an opportunity for fans to interact with the tournament’s vibrant mascots, Tejas and Tara, and engage with Mirchi RJs. The excitement surrounding the tour will bring a new level of enthusiasm to the sport, allowing fans to witness the coveted trophy up close before the World Cup kicks off.



Mirchi’s involvement in the KHO-KHO World Cup is not only a celebration of this iconic sport but also a testament to its commitment to promoting diverse forms of entertainment. The network’s RJs will be out at various hotspots, amplifying the energy and bringing the tournament to life through their engaging presence.



For the Kho Kho Federation of India, this partnership represents a monumental step in the journey to global recognition. The World Cup will showcase the sport’s potential on an international stage, and Mirchi’s support will help propel Kho Kho’s legacy beyond its traditional boundaries.



“We are excited to be a part of this historic tournament and to collaborate with the Kho Kho Federation of India. This partnership will not only amplify the visibility of Kho Kho but also bring fans closer to the sport they love through Mirchi’s interactive platforms,” said a spokesperson from Mirchi.



The KHO-KHO World Cup 2025 is set to make history, and with Mirchi at the forefront, fans can expect a thrilling celebration of the sport. This collaboration represents the perfect blend of tradition and innovation, positioning Kho Kho to become a global phenomenon in the years to come. As the countdown to the tournament begins, Mirchi invites fans to join in the excitement and be part of a milestone moment in Indian sports history. The KHO-KHO World Cup 2025 is not to be missed!