FirstCry, India’s largest retail platform for mothers and children’s products, has expanded its ‘Qwik’ delivery service to Bengaluru, Pune, and Hyderabad, promising delivery in under three hours.

The ‘Qwik’ service, launched in December 2025, leverages FirstCry‘s extensive network of over 1,200 stores and 84 warehouses. It aims to deliver a wide range of products, including apparel, footwear, and toys, to parents in select pincodes of these cities. The company expects to fulfil approximately 60,000 orders through the Qwik network in March 2026 alone.

Vivek Goel, Chief Business Officer of FirstCry, highlighted the company’s strategy to enhance customer experience by reducing delivery times. The service has already gained traction in key residential areas such as Whitefield and HSR Layout in Bengaluru, Baner and Hinjewadi in Pune, and Banjara Hills in Hyderabad. Future plans include expanding the Qwik service to Delhi NCR, Ahmedabad, and Chennai.

Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).

This article is written by Business Desk and reviewed by Aman Shukla before publication.